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From Hello, to Yes.

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Getting from “Hello” to “Yes”.

We all have the same goals: to drive revenue, to improve ROI, to actually convert leads from the top of the funnel. But there’s often a gap between attracting leads and closing deals, especially if you have a long sales cycle. Join us as we chat with the most accomplished marketing and sales practitioners to hear their successes, failures, and where they see the industry going next. Together, one conversation at a time, we find a way to close the gap between “Hello” and “Yes”. Hosted by April Williams, a distinguished marketing and sales professional and president of SalesAmp.

 
Meet our Host April Williams

More About April

April founded her own Marketing agency in 1997 as a one-woman home-based business.  She led the company to become one of the leading marketing agencies in New England that combined the art and science of marketing with a focus on impacting the underserved mid-size business market.  In 2018 she merged her company and offering, SalesAmp with Figmints and became their President  [an amazing God story-link to video below]. In 2021, SalesAmp became a standalone business unit of Figmints, with April as at the helm, leading  the SalesAmp  team to help B2B companies focus on integrating marketing and sales to drive revenue.  
 
Creating the From Hello to Yes podcast came from her awareness of the speed of change in the world of marketing and sales today, and her desire to create a place for B2B marketers and salespeople to learn from those on the cutting edge innovating, pivoting, and thinking about the entire B2B marketing funnel – everything from Hello to Yes.

Episodes

April Dunford Talks About…

May 31, 2022 • 33:07
Andi Jarvis Talks About the Role of Data in a Strong Marketing Strategy

May 17, 2022 • 44:21
Tim Pollard Shares a Way for Sales Communications to Close More Deals

April 13, 2022 • 46:53
Melanie Deziel Talks About How to Generate Unlimited Story Ideas

March 31, 2022 • 40:16
Sheevaun Thatcher Talks About Sales Enablement and Virtual Selling

March 17, 2022 • 38:42
Rand Fishkin Talks About SEO vs The Power of Influencer Marketing

February 25, 2022 • 53:50
Joe Lazauskas Talks About Content Marketing That Drives Sales

January 28, 2022 • 38:49

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Join us as we talk successes, failures, and where top sales and marketing professionals see the industry going next.

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