5 Tips for Creating Personas that Drive Sales

Personas are a common tool for connecting with audiences at scale. The trouble is, the traditional way of doing personas (placing all visitors into generic categories which may or may not be specific to your particular brand) hasn’t been working. In order to create personas that actually WORK for your business (drive sales), a new approach is needed.

Our eBook includes:

5 Tips

Guidance to help you create game-changing personas.

Expert Advice

Links to some of our favorite experts and tools.

Next Steps

Advice on where to get started with your persona journey.

The Gap

The center of the sales funnel is the gap, the part between attracting leads and closing deals. A lot can get missed in the gap, resulting in lost leads, lack of data, and struggling teams. We all want to hear less “just looking” and more “I’m all in.” Here’s how.

Delivering Opportunity


SalesAmp is on a mission to align sales and marketing toward one unified goal: delivering opportunity. How do we do that? By forming a unified front between every department: content, marketing, and sales. Then, collaboratively building your digital world from the ground up.

Want to know more? Talk to us about boosting your sales and marketing.

Helping You Reach Your Target


• Marketing & Sales Strategy
• CRM Set-Up & Administration
• List Building
• Content Marketing Asset Creation
• Thought Leadership Copywriting
• Video Production
• Paid Digital Marketing
• Email Marketing & Automation
• Social Media Management
• Sales Enablement & Prospecting
• Business Development Representative as a Service


“At best, the traditional sales process is paused. At worst, the traditional sales process is dead.”

– BOB, President of MedTech Company

“Our internal marketing team is too busy to give us this kind of support. We have needed SalesAmp for years.”

– VP of SALES, Leading Healthcare Technology Company

“We do some of these things well today and have attempted all these things at one time – but have never thought to have one company quarterback it all. SalesAmp makes so much sense.”


Empathize with Your Target, Improve Engagement

Personas that Perform

Building strong personas can feel daunting, but the insights you’ll gain along the way are invaluable. Getting to know and understand your audience’s pain points impacts every aspect of your business—content, marketing, AND sales. Complete the form for five free tips on how to get started.