The bridge over the gap.
The gap is the center of the sales funnel, the part between attracting leads and closing deals. A lot can get missed in the gap, and it can have big impacts on business outcomes:
The SalesAmp Process
We work with you to narrow your target audience and build specific personas for each of your ideal customer-types. Then, we help you clean, update, and expand your current lists, or build you a new list from scratch. Throughout the process, we continue to clean and maintain your lists by verifying contact information and removing invalid or unengaged contacts. We see it like this: good data = good campaign.
To attract high-value customers, your sales reps need to share high-value content that positions them as thought leaders in your space. Think: infographics, ebooks, white-papers, webinars… To do this, our content strategists learn from your subject matter experts, analyze your customer personas, and collaborate with design to build assets that reflect your brand, voice, and tone. We then develop smart, clever, and click-able promotional content (emails, ads, social posts) that drive to that high-value content. All through the channels where your audience already is. This is how we begin to build the bridge over the gap.
Our in-house BDR tracks every email open, ad click, form submission, etc. – in real-time. Once someone engages, we follow up with them on your rep’s behalf, sparking conversation around the content they’ve shown interest in. Every lead is entered into a personalized prospecting sequence where we continue to vet, educate, and stay top of mind. If a lead becomes ready for a meeting, we set it up directly in your reps calendar with all the information they need to close. Your sales team doesn’t have enough hours in the day to convince the skeptics. So we do it for you.
Throughout the entire process, we closely monitor opens, clicks, views, impressions, etc. both in real-time (quick insights) and over-time (long-term trends). While email, ad, and social performance is highly important to us, we go one step further in sharing the intelligence we gather from real conversations with prospects. We then use this information to optimize your campaign, testing ad formats, platforms, graphics, content, etc. and ALWAYS making the system smarter.