As we continue to navigate the early 2020s, video continues to play an important role in sales and marketing.

According to HubSpot, “Websites see a search engine boost when they add video because it increases page quality and the time visitors spend on the page. More than 60% of marketers say their customer acquisition cost has gone up. At the same time, 83% of video marketers say that video helps them generate leads.” This is telling us that yes, customer acquisition is going up, but as we all know, marketing must go on, and video is one of the best ways to acquire those leads at higher cost times.

So, let’s talk about 5 great ways to use video for sales and marketing, plus some examples we’re damn proud of:

#1 – Brand Overview Videos

An overview video is a broad introduction to your brand. It’s a short one to three-minute video that gives the viewer a snapshot of your brand. It can be shown to multiple audiences and placed in high-traffic areas like your website’s homepage and/or social media profiles.

 

#2 – Product Demonstration Videos

A product demonstration video illustrates how your product works by showing it in action. Demo videos are a compelling way to communicate your product’s value to prospective customers.

 

#3 – Testimonial Videos

Testimonial videos are essentially recorded customer profiles in which real people expound on their own stories and extoll the benefits of a particular product or service. Testimonials compliment your brand overview video by expanding on your company’s story, and by using your best customers to help sell your product or service.

 

#4 – Social Video Ads (LinkedIn, Facebook & Instagram)

These are not just videos you post on social media. A common mistake is taking a video you produced for something else and simply putting it on social. Social Video Ads are videos tailored to each social platform and supported with paid placements to deliver very specific results—usually to elicit an action from a target audience like “sign up today” or “take advantage of our 48-hour sale!”

 

#5 – YouTube Pre-roll Ads

YouTube Pre-Roll Ads (also known as in-stream video ads) are a form of video advertising contained within the Google Ads platform. In a nutshell, a pre-roll ad is a short video advert that plays when you click on a YouTube video before the main video starts playing (as long as the channel has monetization enabled).

 

 

Which Video Is Right For You?

By now you’re probably well aware that video can have a BIG impact on sales and marketing. At SalesAmp, we specialize in video that drives sales. And in some cases, we can do it all 100% remotely. If you’re interested in exploring video for marketing, let us know. We can help you determine what video type of video is best for your specific goals. 

Did You Know? According to Wyzowl and Hubspot, 81% of video marketers feel that video has a direct, positive impact on sales. 87% of video marketers reported that video gives them a positive ROI. 🤯